Rev. 02/2020

Privacy Notice for Consumers

We recognize our obligation to keep information about you confidential and secure, and are committed to protecting your privacy.

Rev. 02/2020




Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.


The types of personal information we collect and share depend on the product or service you have with us.  This information can include:

  • Social Security number and income
  • Account balances and payment history
  • Transaction history and overdraft history

When you are no longer our customer, we continue to share your information as described in this notice.


All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons East West chooses to share; and whether you can limit this sharing.

Reasons we can share your personal information Does East West share? Can you limit this sharing?

For our everyday business purposes — such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus

Yes No

For our marketing purposes — to offer our products and services to you

Yes No

For joint marketing with other financial companies


We don't share.

For our affiliates’ everyday business purposes — information about your transactions and experiences

Yes No

For our affiliates’ everyday business purposes — information about your creditworthiness

No We don't share.

For nonaffiliates to market to you

No We don't share.

Questions? Call 888.895.5650 or

Who we are
Who is providing this notice?
  • East West Bancorp, Inc.
  • East West Bank
  • Velo by East West Bank
  • East West Bank (China) Limited
  • East West Investment, Inc.
  • East West Investment Services, a division of East West Bank
  • East West Investment Management, LLC
  • East West Markets, LLC
  • East West Velo Technology Service (Beijing) Limited Company

What we do
How does East West protect my personal information?

To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

We hold our employees to strict standards of conduct to ensure the confidentiality of customer information, and we require companies that we do business with to protect your information.

How does East West collect my personal information?

We collect your personal information, for example, when you:

  • Open an account or deposit money
  • Pay your bills or apply for a loan
  • Use your credit or debit card

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

Why can’t I limit all sharing?

Federal law gives you the right to limit only:

  • Sharing for affiliates’ everyday business purposes—information about your creditworthiness
  • Affiliates from using your information to market to you
  • Sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing.



Companies related by common ownership or control. They can be financial and nonfinancial companies.

  • East West does not share with our affiliates


Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • East West does not share with nonaffiliates so they can market to you

Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • East West doesn't jointly market

Other important information
For Nevada residents only

We are providing you this notice under state law. You may be placed on our internal Do Not Call List by contacting us at East West Bank, Customer Service Center, P.O. Box 927, Alhambra, CA 91802-0927; Phone number - 888.895.5650; email: Nevada law requires we provide the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number - 702.486.3132; email:

Rev. 02/2020

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