Reach Further - Connecting Your Business to Emerging Opportunities

China's silver generation couple travelling

Latest News

Chris Luna, CFO of Raquel’s Candy N’ Confections

Entrepreneur Insight

Millennial Entrepreneurs Remake a Piñata Business for a New Generation

Three brothers take over a family business and bring new ideas to a time-honored tradition.

By Daisy Lin
 Oct. 04, 2018
Conflict between US and China

US-China Business

US-China Market Watch: New Tariffs, Fan Bingbing, Jack Ma Retires

Your monthly roundup of the latest U.S.-China business and industry news.

By Angela Bao
 Oct. 01, 2018
Stephen Liu and his wife Linda, co-founders of M8 dating app

East West Lifestyle

How Dating Apps are Reaping Romance and Revenue

The business behind launching successful apps and love lives.

By Melody Yuan
 Sep. 27, 2018
Facial-recognition-top.jpg

US-China Business

Face Value: Future of Facial Recognition in US and China

From surveillance to retail, how AI and facial recognition are reshaping transactions.

By Casey Hynes
 Sep. 24, 2018
Personalized Solutions for Your Business
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Hello Kitty Grand Cafe

East West Lifestyle

Hang & Eat: Hello Kitty Grand Cafe Brings Cuteness Overload

Foodie Kristie Hang checks out the grand opening of Hello Kitty’s new California cafe.

By Kristie Hang
 Sep. 20, 2018
Asian entrepreneur doing work on her laptop

US-China Business

Social E-Commerce: Building Your Brand and Sales Among Asian Shoppers

Strategies in combining social media and online shopping for retail success in the U.S. and China.

By Melody Yuan
 Sep. 17, 2018
Hand touching virtual display and using future technologies

US-China Business

Top US-China Tech Stories You Might Have Missed

How technology is rapidly changing six industries and the world we live in.

By Yulia Idemenko
 Sep. 13, 2018

Trending Stories

About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

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2018 Best Digital Publication

Finalist in the prestigious

Content Marketing Awards.

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