East West Lifestyle

Melvin Mar: “Fresh Off the Boat” Celebrates Milestone 100th Episode

How Melvin Mar, the executive producer of the hit TV show, transformed the image of Asian Americans in Hollywood.

By Melody Yuan 
Apr. 04, 2019

US-China Business

US-China Market Watch: Sci-Fi, US-China Trade, Chinese Bus Ban

Your monthly roundup of the latest US-China business and industry news.

By Angela Bao 
Apr. 01, 2019

East West Lifestyle

Women in Video Games Leveling Up

Why businesses should pay attention to the female gamer demographic.

By Melody Yuan 
Mar. 14, 2019

East West Lifestyle

Green Book, a Tale of Friendship Thriving on China’s Big Screens

With three Golden Globes and three Oscar wins, “Green Book” is released in China.

By Melody Yuan 
Mar. 07, 2019

US-China Business

US-China Market Watch: Trade Talks, Alipay Joins Walgreens, China Box Office

Your monthly roundup of the latest US-China business and industry news.

By Angela Bao 
Mar. 04, 2019

Bull Session

Dawn Hudson: Changing Hollywood’s Old Boy Network

How the CEO of the Academy of Motion Picture Arts and Sciences is leading the charge to bring more diversity to Tinseltown.

By Yulia Idemenko 
Feb. 21, 2019

US-China Business

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

Two companies join forces to create the first global digital media app that can succeed inside and out of China.

By Rebecca A. Fannin 
Feb. 14, 2019

US-China Business

US-China Market Watch: Trade War, Hollywood-China, Apple Sales

Your monthly roundup of the latest US-China business and industry news.

By Angela Bao 
Jan. 07, 2019

US-China Business

How to Navigate New Regulations in China’s Entertainment Industry

China announced new foreign TV and streaming restrictions—what does this mean for Hollywood?

By Angela Bao 
Nov. 05, 2018

About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

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