Reach Further - Connecting Your Business to Emerging Opportunities

Cargo shipments during US-China trade war

Latest News

Asian girl using smart phone with the cityview background

US-China Business

How to Navigate New Regulations in China’s Entertainment Industry

China announced new foreign TV and streaming restrictions—what does this mean for Hollywood?

By Angela Bao
 Nov. 05, 2018
Two girls livestreaming on LiveMe

East West Lifestyle

Raw, Uncut and Uncensored: Why Consumers Love Watching Livestreams

What businesses should know about the booming livestreaming industry in the US and China.

By Melody Yuan
 Nov. 01, 2018
Celebrities on the red carpet

US-China Business

The “Crazy Rich Asians” Effect: Future of Hollywood-China Collaboration

A new age of co-productions and project deals between Hollywood and China.

By Rebecca A. Fannin
 Oct. 29, 2018
Customers choosing customizable bikes at a bike shop

US-China Business

Using Customization and Personalization to Gain Customers

How customizable products and personalized services can attract consumers in the US and China.

By Angela Bao
 Oct. 25, 2018
Personalized Solutions for Your Business
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Smart mobility city

US-China Business

Electric Planes, Trains and Autos: Cross-Border Smart Mobility Opportunities

Identifying business opportunities in the US and China’s push toward a green revolution.

By Angela Bao
 Oct. 22, 2018
Food from The Joint

East West Lifestyle

Hang & Eat: An Entrepreneur’s Journey from Boba Truck to High-end Seafood

Fresh fish and coffee? Foodie Kristie Hang interviews Liwei Liao on his gourmet pursuits.

By Kristie Hang
 Oct. 18, 2018
China's silver generation couple travelling

US-China Business

有钱有闲 China’s Silver Generation Has Money and Time to Spend

Why China's silver generation, the fastest-growing consumer group in China, shouldn’t be ignored.

By Melody Yuan
 Oct. 15, 2018

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About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

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2018 Best Digital Publication

Finalist in the prestigious

Content Marketing Awards.

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