Reach Further - Connecting Your Business to Emerging Opportunities

Grand opening of one of 99 Ranch Market's new locations

Latest News

Businesses using lower interest rates to expand

Entrepreneur Insight

How Business Owners Can Make the Most Out of Falling Interest Rates

Tips and tools for how to use lower interest rates to expand your business.

By Ellen Chang
 Sep. 05, 2019
People visiting the first Costco outlet in China

US-China Business

US-China Market Watch: Trade War, Tencent Music, Costco China

Your monthly roundup of the latest US-China business and industry news.

By Angela Bao
 Sep. 02, 2019
Michael Burr, senior managing director and head of Texas market at East West Bank

Bull Session

Michael Burr: Putting Human Interaction Back into Banking

The East West Bank executive discusses the importance of person-to-person communication for lenders in the digital age.

By Vickie An
 Aug. 29, 2019
Produce at a supermarket provided by food distribution company Goldberry

Entrepreneur Insight

Goldberry Distributors: Mastering Cash Flow to Grow a Business

How a food distribution company transformed its numbers from negative to positive.

By Melody Yuan
 Aug. 23, 2019
Find out how East West Bank can help your business grow
east west bank logo
Desserts from Go Cakes, Mr. Obanyaki, and Dot and Dough

East West Lifestyle

Hang & Eat: Save Room for Desserts in San Gabriel Valley

Three new dessert shops in east Los Angeles to satisfy your sweet tooth.

By Kristie Hang
 Aug. 22, 2019
On the Air photo next to Wondery founder Hernan Lopez

Entrepreneur Insight

Once Upon a Podcast: How Wondery Became a Powerhouse Player

Founder Hernan Lopez saw a gap in an emerging market and tapped into a monetization pipeline.

By Daisy Lin
 Aug. 19, 2019
The recently rebranded Rideback Ranch, formerly Lin Pictures

Entrepreneur Insight

Does Your Business Need a Rebrand? Here’s What to Do

Whether a simple refresh or total redesign, a rebrand can lead to better business health.

By Angela Bao
 Aug. 15, 2019

Trending Stories

About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

CMA logo

2018 Best Digital Publication

Finalist in the prestigious

Content Marketing Awards.

Stay Connected!

We’ll keep you in the know about the latest US-China business news and trends.

Follow us:
Questions? Email us:
reachfurther@eastwestbank.com