Reach Further - Connecting Your Business to Emerging Opportunities

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Safeguard Your Customers—and Yourself—with Data Privacy

Entrepreneur Insight

Safeguard Your Customers—and Yourself—with Data Privacy

Small businesses need to prioritize data privacy now more than ever to protect their customers and stay in business.

By Angela Bao
 Mar. 29, 2021
Life is Zweet: How a Local Café Stepped Up to Help its Community

Entrepreneur Insight

Life is Zweet: How a Local Café Stepped Up to Help its Community

How one café continuously pivoted while working with the community to keep its doors open during the pandemic.

By Melody Yuan
 Mar. 25, 2021
Trademarks and Copyrights: How to Protect Your Business’s IP

Entrepreneur Insight

Trademarks and Copyrights: How to Protect Your Business’s IP

What to expect when filing for copyright and trademark registration for your business.

By Angela Bao
 Mar. 22, 2021
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China Pantry Recipes: Chinese Aromatics 101 and a Simple Stir-Fry Recipe

East West Lifestyle

China Pantry Recipes: Chinese Aromatics 101 and a Simple Stir-Fry Recipe

Introducing the “holy trinity” of aromatics in Chinese food and how to use them when cooking.

By Clarissa Wei
 Mar. 18, 2021
Savings Options for Business Owners to Prepare for Emergencies

Entrepreneur Insight

Savings Options for Business Owners to Prepare for Emergencies

Whether it’s certificates of deposit, treasury bills or commercial property, here are some of the best ways for businesses to save money.

By Ellen Chang
 Mar. 15, 2021
8 Ways Your Business Can Stand Out on Social Media in a Pandemic

Entrepreneur Insight

8 Ways Your Business Can Stand Out on Social Media in a Pandemic

Mobile Monkey founder Larry Kim shares his tips on how to rise above the noise with engaging social media tactics.

By Larry Kim
 Mar. 11, 2021
Habit Cosmetics: Scaling a Green Business towards Growth

Entrepreneur Insight

Habit Cosmetics: Scaling a Green Business towards Growth

How an owner of non-toxic organic makeup company built relationships with manufacturers, overcame pandemic hurdles and successfully scaled up business operations.

By Yulia Idemenko
 Mar. 08, 2021

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About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

2018 Best Digital Publication

Finalist in the prestigious

Content Marketing Awards.

Stay Connected!

We’ll keep you in the know about the latest US-China business news and trends.

Read East West Bank’s Annual Report

Questions? Email us:

reachfurther@eastwestbank.com