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Cetera Investment Services LLC is a registered broker-dealer who delivers customized investment and insurance solutions to financial institutions in the U.S.

Cetera Investment Services LLC is a member of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA). To learn more, please visit

East West Investment Services is the investment program located at East West Bank.

East West Investment Services partners with Cetera Investment Services LLC (Cetera) to provide you comprehensive and convenient investment services.  Our customized solution provides the support of Cetera’s investment and insurance professionals, teamed with East West Bank.

We offer a diverse range of investment options and administer them according to your objectives 1) Portfolios that are fully managed by an experienced Financial Consultant; or 2) automated robo-advisor portfolios, using our InvestPath service. The choice is yours. No matter which path you take, you’ll always have the option to speak to a dedicated financial consultant. Depending on your investment objectives and other relevant factors, our financial consultants can offer commission-based and fee-based services.

Cetera Investment Services LLC offers a wide range of products and service including:

  • Fixed and Variable Annuities
  • Mutual Funds
  • Life Insurance
  • Stocks and Bonds
  • Tax-Advantaged Investments (1)
  • Long-Term Care Insurance
  • Structured Products
  • Retirement Plans
  • Professionally Managed Asset Accounts
  • Money Market Funds
  • Unit Investment Trusts

(1) Consult your legal or tax counsel for advice and information concerning your particular circumstances. Neither East West Investment Services nor any of their financial consultants may give legal or tax advice.

InvestPath is Cetera’s robo-investment solution that uses powerful algorithms to balance your personal investment goals and risk tolerance, providing you with diversified investment portfolio options. While this platform is digital, you’ll still have access to a financial consultant when additional guidance is needed.

Currently, InvestPath is only open to U.S. citizens who have a U.S. address.

Qualifying customers can open an InvestPath robo-advisor account directly through the East West Bank Mobile App or online banking.* Your financial consultant can also help you open an account if needed. A low $5,000 minimum investment gives you access to a fully diversified investment portfolio(1).

* To access your investment portfolio using our Mobile App, you must be enrolled in the Bank’s mobile or online banking service. Additional terms and conditions may apply. East West Bank does not charge for Mobile Banking. However, your mobile service provider may charge for sending and receiving text messages on your phone. Check with your service provider for details on specific fees and data charges that may apply.

(1) Additional compensation may apply in the form of commissions for purchase of individual stocks, bonds and through service fees (12b-1) for mutual fund transactions. Fees, charges and expenses are detailed in the Cetera Investment Advisers LLC's ADV Part 2A.
A diversified portfolio does not assure a profit or protect against loss in a declining market. InvestPath is only open to U.S. citizens who have a U.S. address.

Take a few moments to tell us a bit about yourself and what you’re interested in using the form on this page and a financial consultant will get back to you within one U.S. Business Day.

Our financial consultants will work with you to accommodate your schedule.

Yes, select financial consultants are available to support you in English, Mandarin, Cantonese, and Spanish.