A-Sha Foods USA | Client Stories | East West Bank

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Known for mouthwatering Taiwanese noodles, A-Sha Foods USA strikes the perfect balance between honoring its legacy and looking toward the future. The company uses the same century-old recipe and 18-hour noodle drying technique while incorporating new innovations and flavors, creating a cult-favorite dish that went from being sold at one local market in Los Angeles to major retailers across the U.S.
Today, A-Sha is one of the fastest growing private companies in the country, collaborating with well-known brands like Hello Kitty. East West Bank has supported their growth through a deep understanding of their vision, including future endeavors like an A-Sha-themed noodle bar. Their passion for innovation and sustainability combined with our partnership is a recipe for success.
Read the full story in our 2023 Annual Report