We began over 40 years ago as a savings and loan association with one branch in the Chinatown district of Los Angeles. It has grown to our present stature as a full-service commercial bank with over 130 locations worldwide. The need of our customers have always been instrumental in chartering our course.
Our distinct corporate culture is a distinguishing factor, setting us apart from other organizations. Our culture fosters an entrepreneurial spirit, absolute integrity, and a commitment to honesty and openness. With a common goal of exceeding our customer's expectations while anticipating their needs, we empower associates to seek creative solutions and processes to constantly improve the customer experience.
We manage risk. It is the foundation of our success. Banking is a risk management business. Our long term success comes from recognizing risks and finding solutions to mitigate and overcome it.
We provide win-win relationships/superior service. It is the heart of our approach. We want to create and maintain relationships that are good for both the Bank and our customers – win/wins that are worthy of the highest level of service. To foster a culture and build a staff committed to win/win relationships, we are guided by our Customer Centric Guiding Principles. All our associates from the CEO to an entry level associate are expected to live up to these principles in serving both external and internal customers.
We build core banking capabilities. It is the pillar of our success. Having strong core competencies built around a full array of products and services, as well as our internal processing capabilities and systems is essential. By continually innovating our technologies, systems and processes we gain a significant competitive advantage by delivering better, faster and more efficient services.
We grow cross-border banking. It is our point of differentiation. Our cross-border expertise sets us apart from the competition. We target small and middle market companies with investments and businesses that straddle the U.S. and Greater China. As a state charted bank and a U.S. bank, we are committed to serving our U.S. customers by offering banking solutions not only in the domestic market but in the Greater China regions. We are in the fortunate position of serving the world’s two largest economies, the U.S. and China. We are uniquely positioned to provide exceptional service to both countries with operations in the commercial centers of both countries. Furthermore, our staff’s deep expertise in both country’s cultures, languages, business practices and laws and regulations allows us to provide unparalleled support to our customers. Finally, our name says it all – East West Bank!
Extending our cross-border banking solutions to customers. Our cross-border banking approach allows us to focus on new business opportunities in the United States and Greater China, opening doors and seamlessly navigating the financial needs of these two diverse regions. This focus guides our decision-making across virtually every aspect of our operations: the products we develop, the expertise we cultivate and the infrastructure we build to help our customers conduct business.
Optimizing our consumer banking in the communities we serve. We are committed to helping new and existing customers achieve their goals through a variety of banking products. With over 130 branches in our network, we continue to provide financial solutions and products to businesses and individuals that can make a positive impact to their financial goals.
Developing talents and growing our talent base. We remain focused on strengthening our recruiting process and growing internal talent. Over 50% of our supervisory and managerial positions are filled internally, and we are targeting these positions to be filled by our associates at a rate of 70% in the next few years. We are also seeking the right talent to join us as we are expanding our business in new industries and in new regions.
We foster mutual respect among our associates. At East West Bank, we hire, develop and promote employees based on merit and provide an open, supportive, and inclusive working environment. We are committed to building a diverse and inclusive environment where employees are valued and respected. We embrace our differences and collaborate together on a variety of ideas and perspectives.
Our commitment to the communities we serve starts with our commitment to operating with integrity and being a great corporate citizen. We offer only products and services that our customers need and benefit from. While we work hard to make a profit and superior return for our shareholders, we have steered clear of practices like subprime lending that harm our customers and communities. At the same time, as an industry expert on affordable housing and small business lending we play a key role in building healthy communities.
Our community programs focus on four major initiatives.
- Fostering a Spirit of Philanthropy: As a catalyst of foreign direct investment from China we foster a philanthropic spirit with our customers as part of a well-rounded strategy. We help our business partners from China understand the American philosophy of “giving back” and encourage them to find ways to strengthen the communities in which they do business.
- Steadfast Support: We are steadfast supporters of dozens of organizations and initiatives that deliver results. Perhaps most notable is our long-standing partnership with United Way. Over the past decade our employee donation program has raised millions of dollars to support the “Creating Pathways Out of Poverty” program.
- Financial Education: With our support, several organizations offer financial education that includes learning the value of money, developing positive spending habits, understanding how to manage money and credit and setting personal financial goals. We also offer financial literacy initiatives for the unbanked and underbanked.
- Supporting Small Business: We initiated a program to host in-branch SBA workshops conducted in English, Spanish and Chinese.
Our values serve as a compass for our actions and describe how we do things.
Absolute Integrity – Our actions will reflect our commitment to true honesty and openness. We will make decisions based on the best interests of the bank and its customers and will accept responsibility for our actions truthfully and candidly.
Customer Alignment – Our focus, first and foremost, is to meet customer expectations and anticipate their needs.
Creativity – We will empower associates to examine problems and processes in a creative manner, and to actively seek creative viewpoints and ideas from a variety of sources.
Respect and Fairness – We will treat everyone equally in a consistent manner. We will reward and recognize associates according to standard objectives of merit.
Unification – We will actively promote teamwork through open communication and through the soliciting of ideas and information throughout the bank.
Expertise and Professionalism – We will provide opportunities for individual and professional growth for all associates. We will commit to delivering banking products and services in the highest standards and quality. We will act with competence and pride, and will continually seek to improve our abilities and our bank.
Selflessness – We will act in a selfless manner by putting the interests of the bank ahead of our own and by proactively supporting one another in achieving great results.
As the premier financial bridge between East and West, East West Bank’s geographic reach and specialized skills, expertise and infrastructure enable customers to satisfy business and financial needs within and between the U.S. and Greater China. This bridge provides our customers with superior access to unique opportunities. It also provides them with the cultural, geographic and financial insight of a trusted advisor.
We are a top-performing bank with over 130 locations between East and West, including the U.S. markets of California, New York, Georgia, Nevada, Massachusetts, Texas and Washington. In Greater China, our presence includes Hong Kong, Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Shantou, Xiamen and Taipei.
Over the past 40 years, we have grown from a local community bank with seven associates to a full-service commercial bank with more than 130 locations worldwide.
Today, we are one of the fastest-growing banks in the nation. We are among the 30 largest banks in the United States and one of the largest banks in California. For the last 6 consecutive years, we have been ranked in the top 20 Best Banks in America by Forbes.com and has earned a place on ABA Banking Journal's list of Top Performing Big Banks.