Reach Further - Connecting Your Business to Emerging Opportunities

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Latest News

Chinese Z-lennials at a cafe

US-China Business

China’s New Generation Z Consumers

China's increasingly influential "Z-lennials" are forcing an urgent rethink of business strategy.

By Daniel Allen
 Jul. 09, 2018
Dominic Ng, Chairman and CEO of East West Bank

US-China Business

Do Not Turn Trade into Investment Wars

East West Bank CEO Dominic Ng cautions the US against escalating its economic war with China at its own peril.

By Dominic Ng
 Jul. 05, 2018
Flags of US and China next to each other

US-China Business

US-China Market Watch: Trade War, Ant Financial, J.J. Abrams

Your monthly roundup of the latest U.S.-China business and industry news

By Angela Bao
 Jul. 02, 2018
East West Bank's VP of Web Design sits with the Reach Further team to discuss a major redesign of the website

Entrepreneur Insight

Tech Talks: Getting the Best Results from a Website Redesign

East West Bank’s vice president of Web Design gives tips on maximizing investment in your business website.

By Mindy Duong
 Jun. 28, 2018
Personalized Solutions for Your Business
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Two people working at a co-working space

US-China Business

Office-Sharing Market Booming in US and China

As American brands enter China and Chinese brands come to the U.S., consolidation is underway.

By Rebecca A. Fannin
 Jun. 25, 2018
Young guy looking at a computer screen

Entrepreneur Insight

Cybersecurity 101: Protecting Your Business from Hackers

How businesses can strategically protect and react to security attacks from hackers.

By Ellen Chang
 Jun. 21, 2018
Multiethnic HR team using AI

Entrepreneur Insight

How AI Can Help Build Better Teams

Companies can use artificial intelligence to better recruit and train their workforce.

By Casey Hynes
 Jun. 18, 2018

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About
Reach.Further


Reach Further by East West Bank is our business news magazine connecting you to emerging opportunities in the United States and Greater China, helping you gain the edge to succeed.

Discover stories from the frontlines of entrepreneurial life, financial tips for small and midsize businesses, and in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.

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2018 Best Digital Publication

Finalist in the prestigious

Content Marketing Awards.

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