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Effective Date 12/31/13


Privacy Notice for Consumers (California)

Our Privacy Notice - We value your trust

 
At East West, we recognize our obligation to keep information about you confidential and secure, and are committed to protecting your privacy.

This notice summarizes East West's privacy policy and how we fulfill our privacy commitment to you.

We want you to understand what information we collect and how we use it. In addition, we feel it is important for you to understand how we keep your information private and secure.

At East West, we truly value your business and the opportunity to service all of your financial needs.
 
East West Bank's Commitment to You
East West means the companies listed under "East West Family of Companies".

Keeping your financial information secure is one of our most important responsibilities. We value your trust, and recognize the importance of handling information about you with care.

We hold our employees to strict standards of conduct to ensure the confidentiality of customer information. We restrict access to nonpublic personal information about you to those persons who need to know that information in order to service your account or provide you with products and services.

We protect personal information we collect about you by maintaining physical, electronic and procedural safeguards that comply with federal standards to guard your nonpublic personal information.

Third parties who have access to personal information must agree to follow appropriate standards of security and confidentiality. We require those companies we do business with to safeguard customer information and to use it only for the purpose it was provided.
 
Collecting Information
East West Collects nonpublic personal information about you from the following sources:
  • Information we receive from you on applications, forms or other correspondence, such as your name, address, social security number, assets and income.
  • Information about your transactions and account experience with us, our affiliates or others, such as account balance, payment history, overdraft history, parties to transactions and credit card usage.
  • Information that we receive from consumer credit reporting agencies, such as your creditworthiness or credit history.
  • Information that we receive from third parties in order to establish your relationship with us, such as income or employment verification.
Visitors to Our Website
When you access our website, we may place small data files called "cookies" on your computer. Cookies allow us to provide you with a more customized service and enable certain functions on the web site. You may opt out by blocking, deleting or disabling cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions of the website, including improved security.
 
Sharing of Information
We do not disclose nonpublic personal information about our customers to nonaffiliated third parties except as set forth in this notice or as permitted by law.

East West carefully limits what type of information we share and with whom the information is shared. The information we share allows us to provide better service and enables us to continue to offer you a broad range of financial products and services as effectively and conveniently as possible.

We may disclose all of the nonpublic personal information we collect, (as described under "Collecting Information"), to our affiliates (see "East West Family of Companies" for a current list), for marketing purposes and to certain nonaffiliated third parties, as permitted by law. These companies may include credit reporting agencies and companies that provide services related to your account.

We may also disclose nonpublic personal information we collect, (as described under "Collecting Information"), to companies that perform marketing services on our behalf or to other financial institutions with whom we have joint marketing agreements. You may tell us to limit this disclosure (see "Honoring Your Choice" for additional information).

If you engage in an insurance transaction with or through us, we may collect certain health information about you. We do not share nonpublic personal health information with any non-affiliated third party unless you have authorized the disclosure, the disclosure is made in connection with an insurance transaction that was initiated by your or the disclosure is otherwise permitted by law.
 
Accuracy of Information
East West will make every effort to ensure that your account information is accurate and up to date. We provide you with several means of accessing your account information, such as account statements, online banking and telephone banking. If you ever find that your account information is inaccurate, incomplete or out-dated, please contact us immediately. We will promptly update or correct the information.
 
Protection for Former Customers
If you decide to close your account(s), we will continue to adhere to the privacy policies and practices provided in this notice.
 
Honoring Your Choice / Marketing Opt Out
East West is permitted by law to share nonpublic personal information about you with nonaffiliated third parties under certain circumstances. For example, this may include companies who assist us with statement processing, check printing, or processing a transaction you requested. This may also include disclosure of information to a consumer credit reporting agency, or in connection with recording of deeds of trust or mortgages in public records, subpoenas or other legal processes, or an audit or examination. There is no right to opt out of this disclosure.

You have the right to restrict the sharing of personal and financial information with East West companies. You may also limit all of the East West companies from marketing their products or services to you based on your personal information that they receive from other East West companies. This may include information about your income, insurance information, investment information, credit score, account balances, history or transactions.

You may also restrict sharing of information with other companies we do business with to provide financial products and services to you, such as other financial companies with whom we have a joint marketing agreement as disclosed under "Sharing of Information".

If you wish to prevent sharing of information with nonaffiliated third parties, other than as permitted by law, or sharing of personal and financial information with East West companies, including sharing of information for marketing purposes, you can simply complete and return the California Privacy Notice. Once we receive your opt-out request, we will stop sharing of information as soon as possible. If you have previously opted out, you will not need to do so again, unless you are establishing a new customer relationship with us.

Your choice to restrict the sharing of information or to limit marketing offers from the East West companies will apply until you tell us to change your choice.
 
California Privacy Act
Under the California Financial Information Privacy Act (SB1), California residents have rights to control the sharing of some of their personal information. Please refer to the California Privacy Notice for additional information regarding these options.
 
Changes to this Policy
We may add to, delete, or amend the terms of this Privacy Policy from time to time by posting a notice of the change at this website. Your continued use of our website or any online service following notice or receipt will constitute your agreement to the revised Policy that applies to you.
 
East West Family of Companies
The East West family of companies include:
  • East West Bancorp, Inc.
  • East West Bank
  • East West Insurance Services, Inc. (an insurance brokerage)
  • Desert Community Bank, a division of East West Bank,
  • California Canton International Bank - Cayman LTD (a bank)
  • East West Investment Services, Inc. (a brokerage company)
  • U.F. Service Corporation (a trustee company)
  • East West Bank (China) Limited
Keeping Up-To-Date with Our Privacy Policy
 
East West will provide notice of our privacy policy annually, as long as you maintain an on-going relationship with us. This policy may change from time to time, but you can always review our current policy on our Web site at: www.eastwestbank.com , or contact us for a copy at 1.888.895.5650.
 
Glossary
  • Consumer - An individual who seeks or obtains a financial product or service for personal, family or household purposes.
  • Customer - A consumer who establishes a relationship with East West.
  • Affiliate - Any company or person within the East West family of companies.
  • Nonaffiliated Third Party - Any company or person, except a company within the East West family of companies, or a joint employee of East West and a third party.
  • Nonpublic Personal Information - Personally identifiable information that is provided by a consumer to East West in connection with a financial product or service. This does not include information that is available from public sources, such as telephone directories or government records.

 


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